Ripley’s Believe It or Not! Hosts Free Sword Swallowing Demos on “World Sword Swallower’s Day”

By January 28, 2015Company News

February 28 event highlights the deadly, ancient art of sword swallowing

Ripley’s Entertainment (Jan. 28, 2015) – Ripley’s Believe It or Not! will once again pay tribute to the ancient art of sword swallowing by holding free sword swallowing performances as part of World Sword Swallower’s Day on Saturday, February 28.

Ripley’s will showcase sword swallowers from all over the world at its Odditoriums in New York City, Hollywood, San Francisco, Baltimore, Gatlinburg, Myrtle Beach, Branson, Atlantic City, Orlando, St. Augustine, Panama City Beach, Key West and Grand Prairie.

In St. Augustine, Chris Steele returns to wow crowds and will perform several death-defying feats. The show will start at 2:00 pm with an official swallow at 2:28:15 to coincide with the 2/28/15 date. Ripley’s St. Augustine Odditorium is located at 19 San Marco Drive. The sword swallowing performances will be FREE, but admission is required to tour the Odditorium.

Chris Steele swallowing nine swords at one time!

This will be the 8th annual World Sword Swallower’s Day celebration, founded by the Sword Swallowers Association International (SSAI) and co-sponsored by Ripley’s Believe It or Not!

“We established World Sword Swallower’s Day to recognize the handful of people in the world who can do this and honor this art that is more than 4,000 years old,” said Dan Meyer, president of the SSAI.

The event also raises awareness of the contributions sword swallowers have made to the fields of medicine and science and raises money for esophageal cancer research.

Ripley’s Believe It or Not! has long chronicled the death-defying achievements of sword swallowers. Sword swallowers were a prominently featured at the very first Ripley’s Believe It or Not! Odditorium at the Chicago World’s Fair in 1933.

People who want to try their hand at sword swallowing – and not risk their lives – can use the Ripley iSword app to swallow a virtual sword and freak out their friends. All it takes is nerves of steel and lightning-fast reflexes. The app is available at the App Store for iPhone, iPad or iPod touch iOS 5 or later.

Click here for images from previous World Sword Swallower’s Day events and here for video highlights.

See all the locations or let us know you want to participate: Sword Swallower’s Day – Ripley’s Believe It or Not!

Media contacts:

Kim Kiff
Ripley’s Florida Attractions Regional Manager

Dan Meyer
President, Sword Swallowers Assoc. International
(615) 969-2568

About Ripley Entertainment
Ripley’s Believe It or Not! St. Augustine is part of the Ripley Entertainment Inc. ( family of worldwide attractions, the global leader in location-based entertainment. More than 13 million people visit its 90-plus attractions in 10 countries each year. In addition to its 32 Believe It or Not!Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.
About Sword Swallowing
The art of sword swallowing began more than 4,000 years ago in India, and requires the practitioner to use mind-over-matter techniques to control the body and repress natural reflexes to insert solid steel blades from 15 to 25 inches down the esophagus and into the stomach. With the demise of the traveling circus sideshow over the past several decades, there are currently less than a few dozen full-time professional sword swallowers actively performing the deadly art around the world today.

About the Sword Swallowers Association International
Founded in 2001 to preserve the art of sword swallowing, SSAI ( is comprised of sword swallowers from around the world and maintains a website with general information on sword swallowing for the general public at