World’s Most Expensive Dress Comes to Ripley’s Believe It or Not! Orlando

By November 1, 2017Company News

For Immediate Release

(Eric Kayne/AP Images for Ripley's Believe It or Not!)

(Eric Kayne/AP Images for Ripley’s Believe It or Not!)

Orlando, FL (November 1, 2017) For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962 for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! on International Dr. in Orlando, FL.

On November 17, 2016, Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million.

Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

“This is the most famous item of clothing in twentieth-century culture,” says Edward Meyer, VP of Exhibits & Archives for Ripley’s Believe It or Not!. Meyer has been acquiring items for Ripley’s for over 39 years and placed the winning bid on the dress. “It has the significance of Marilyn, of JFK, and of American politics.”

Along with the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia.

The dress will be on display for a limited engagement, starting on Thursday, November 9, 2017, and leaving after the new year.

Ripley’s will be showing free outdoor Marilyn Monroe movies on select Saturdays in December.

Films and show times will be announced soon. Please visit Ripleys.com/Orlando and Facebook.com/RipleysOrlando for the most up-to-date information.

(Eric Kayne/AP Images for Ripley's Believe It or Not!)

(Eric Kayne/AP Images for Ripley’s Believe It or Not!)

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MEDIA CONTACT
Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment Inc.
O: 407-345-8010 x8148 | C: 727-439-0136

About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment. More than 14 million people visit its 100-plus attractions in 11 countries each year. In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.

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