Ripley's Believe It or Not! Logo

Basic Business Model

Ripley Entertainment Inc. offers “unbelievable” opportunities in traveling show/ temporary exhibition development. Ripley’s can assist by providing show element design, original artifacts, interactive design and development as well as intellectual property, media rights and the use of the world famous trademarks that can be licensed to your facility for temporary exhibitions.

Ripley Entertainment Inc. provides substantial design and operational support.

Flexible Models

Ripley Entertainment Inc. offers various business models that can be adapted to fit your organization’s specific needs.

Odditorium® GLOBAL REACH


Established on 4 Continents

In 10 Countries

  • Australia
  • Canada
  • Denmark
  • Malaysia
  • Mexico
  • Netherlands
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States

Inside a Typical Odditorium

Odditoriums range in size from 8,000-25,000 square feet (745-2300 square meters) and feature eye-catching architectural styling, designed to stand out in every city in which they’re located.

Typically, there are 300-500 exhibits in an Odditorium, collected from around the world and covering a wide variety of areas: science and biology, history and culture, technology, illusions. art, sports, and Robert Ripley artifacts. 

Each Odditorium has about a dozen galleries, supported by themed surroundings, special effects, wax figures, and hands-on interactive displays.


An Amazing Experience

Authentic Exhibits

Franchise Overview

Initial capital required depends on the size and scope of the attraction, but is generally between $3.0 and $6.0 million USD.

The site development fee is $75,000 USD. Ongoing royalty fees are the greater of a set minimum annual fee or 15% of gross revenues.

Site Specs

  • A typical museum is 10,000 sq ft (930 sq m)
  • Located in a high visibility area with substantial walk by traffic area.
  • Front façade is dynamic and unique and serves as an attraction in and of itself.


7576 Kingspointe Pkwy, Suite 188
Orlando, FL 32819

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