World’s Most Expensive Dress Coming to Ripley’s Believe It or Not! Branson!

By March 29, 2018Company News
(Eric Kayne/AP Images for Ripley's Believe It or Not!)

(Eric Kayne/AP Images for Ripley’s Believe It or Not!)

Happy Birthday, Mr. President!

For Immediate Release

Branson, MO (March 29, 2018) – For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962, for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! at Ripley’s Believe It or Not! on West Highway in Branson, Missouri.

Ripley’s Believe It or Not! set a new Guinness World Records record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million. Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

“This is the most famous item of clothing in twentieth-century culture,” says Edward Meyer, VP of Exhibits & Archives for Ripley’s Believe It or Not!. Meyer has been acquiring items for Ripley’s for over 39 years and placed the winning bid on the dress. “It has the significance of Marilyn, of JFK, and of American politics.”

With the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia. The dress will be on display for a limited engagement, starting on Saturday, April 14 2018, and leaving by June 10, 2018.

For more information and the latest news, please visit us at Ripleys.com/Branson and Facebook.com/RipleysOdditoriumBranson.

(Branson Wade/AP Images for Ripley's Believe It or Not!)

(Branson Wade/AP Images for Ripley’s Believe It or Not!)

(Branson Wade/AP Images for Ripley's Believe It or Not!)

(Branson Wade/AP Images for Ripley’s Believe It or Not!)

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Media Contacts

Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment Inc.
smagala@ripleys.com
Office: 407-345-8010 | Cell: 727-439-0136

John Dixon
General Manager
Ripley’s Believe It or Not! Branson
dixon@ripleys.com
Phone: 417-337-5300

About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment.  More than 14 million people visit its 100-plus attractions in 11 countries each year.  In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.

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