30 Years Later, Theater of Wax Still Bringing Life into Alamo Plaza

30 years ago, Express News posed the question “Theater of Wax: Will it help put some life into Alamo Plaza?” The answer is yes, it absolutely did!

The Theater of Wax was one of the first family-friendly attractions to open across from the Alamo, and since then, Alamo Plaza has become a bustling hub of entertainment for friends and families with restaurants, shops, and attractions.

A lot has happened in the years since we opened. The Theater of Wax became Louis Tussaud’s Waxworks, and is now part of Ripley Entertainment’s family of attractions at Alamo Plaza, which includes Ripley’s Believe It or Not! Odditorium and Ripley’s 4D Moving Theater.

Waxworks by the Numbers

  • Employees throughout the years: 1,400
  • Visitors to the Attraction: 6 million
  • Wax figures since opening: 325
  • Renovations: 5

Then and Now

The Theater of Wax opened in 1987 with 250 wax figures, and the attraction has gone through many changes over the years, both inside and out.

Wax figures have gone in and out of style. The original show displayed figures like Lou Grant from the Mary Tyler Moore Show, Jerry Lewis, and Sanford and Son – just to name a few.


Today, figures range from the iconic like Marilyn Monroe to pop-culture celebrities like Lady Gaga, Britney Spears, Jimmy Kimmel, and Iron Man.


Celebrate with Us

To celebrate our 30th birthday, we are offering our 29.99 ticket to all three attractions for just $15 Friday – Sunday, June 23-25!

You can purchase them at our ticket counter, or online at Ripleys.com/Wax30 with the promo code “Wax30”. Please join us in celebrating, and here’s to 30 more years!

Giving Back to the Community

To thank the community for supporting us for 30 years, we will be donating a portion of our proceeds to the Boys & Girls Club of San Antonio, whose mission is to inspire youth, especially those who need it most, to achieve their full potential in a safe, positive and engaging environment that promotes education, health and character development.


$15 tickets to all three Ripley’s attractions to celebrate our 30th anniversary.

  • Louis Tussaud’s Waxworks
  • Ripley’s Believe It or Not! Odditorium
  • Ripley’s 4D Moving Theater

Use promo code “Wax30” to receive discount online.
*Promo code will be valid online June 23-25.


Friday – Sunday, June 23-25.


301 Alamo Plaza
San Antonio, TX 78205


For high-res images of the wax figures and building, please click here.


Clay Stewart
Ripley’s Believe It or Not! Regional Manager

Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment
Office: 407-345-8010 Cell: 727-439-0136

Art Cavazos
Cavazos PR

About Ripley Entertainment
Louis Tussaud’s Waxworks is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment. More than 14 million people visit its 100-plus attractions in 11 countries each year. The Orlando, Florida-based company has publishing, licensing, and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in multiple countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.