Ripley’s Unveils Rooftop Dinosaur’s New Look for Pride and Announces Limited-time Exhibit

By May 19, 2022Company News
Ripley's Hollywood Pride Dino

Marilyn Monroe’s “Happy Birthday” dress — now also Kim Kardashian’s Met Gala look — will go on display at Ripley’s Hollywood Memorial Day weekend

May 19, 2022 – Perched atop Ripley’s Believe It or Not!, Hollywood Boulevard’s resident dinosaur is rawring with pride in a fabulous new outfit!

In the spirit of Pride, Ripley’s EqualiT-REX is an extension of the brand’s celebration of differences and diversity. Along with featuring incredible artifacts, historic relics, and pop culture memorabilia, Ripley’s is committed to fostering inclusivity and uplifting people who accomplish extraordinary feats, including folks in the LGBTQ+ community. Achieving the unbelievable is an admirable feat, and to do so in the face of adversity is all the more remarkable.

Ripley’s well-dressed dino is not only ready to welcome the LA Pride Parade, but also the opening of a limited-time-only exhibit highlighting Marilyn Monroe. Beginning Memorial Day weekend, the star’s historic “Happy Birthday” dress — now also Kim Kardashian’s 2022 Met Gala look — will be on display at Ripley’s Believe It or Not! Hollywood. Visitors can see it sparkle and get a behind-the-scenes glimpse at Kim’s memorable Met Gala look, along with other memorabilia from Marilyn Monroe and John F. Kennedy.

Not near Hollywood, California? Although Ripley’s T. rex is pretty much attached to its roof, the “Happy Birthday” dress — now valued at over $10 million — will be touring Ripley’s Believe It or Not! Attractions worldwide through 2023.


Sabrina Sieck
Senior Creative Content Manager
(407) 450-1516

About Ripley Entertainment

Built on the foundation of a daily newspaper cartoon in 1918 — still in print today — Ripley Entertainment has grown to be a world leader in family entertainment, expanding to include more than 100 attractions in 10 countries around the world. Along with Ripley’s Believe It or Not! Odditoriums, Guinness World Records Attractions, Aquariums, WaxWorks, traveling shows, and miniature golf, the world of Ripley’s continues to grow through exciting new experiences, content, and books for all ages. Learn more about Ripley’s Believe It or Not! by visiting and following on Facebook, Twitter, YouTube, Instagram, and TikTok.