World’s Most Expensive Dress Now at Ripley’s Believe It or Not! Orlando

By November 16, 2017Company News

dress-selfie-orlandoOrlando, FL (November 10, 2017) For a limited time, you can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962, for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! on International Dr. in Orlando, FL.

Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million. Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

With the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia.

The dress will be on display for a limited engagement, starting on Thursday, November 9, 2017, and leaving after the new year.


Ripley’s is hosting a Marilyn Monroe Look-Alike Contest on Saturday, December 9, 2017, starting at 6 pm.

The contest is open to anyone who would like to participate – if you think you have what it takes to embody the lovely Ms. Marilyn Monroe, take a chance and enter! There is no cost to register, and the contest is free to view for the public.

Grand Prize is a cash prize of $500, lifetime passes to Ripley Entertainment Attractions, Ripley’s merchandise, and a two-night stay on Clearwater Beach. There are also prizes for first and second runners-up.

To register for the contest, please visit:


Ripley’s will be showing free outdoor Marilyn Monroe movies on select Saturdays in December.


*Movies will be shown outdoors, and are weather permitting.

December 2nd @ 7 pm: Gentlemen Prefer Blondes
December 9th @ 8 pm: Some Like It Hot
December 16th @ 7pm: Seven-Year Itch


On December 2nd, meet an award-winning Marilyn Monroe Impersonator! She will available for a meet-and-greet and posing for photo ops between 11am-4pm.

For more details, please visit and for the most up-to-date information.


Suzanne Smagala-Potts
Public Relations Manager
Ripley Entertainment
Office: 407-345-8010 | Cell: 727-439-0136

About Ripley Entertainment

Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. ( family of worldwide attractions, the global leader in location-based entertainment.  More than 14 million people visit its 100-plus attractions in 11 countries each year.  In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.